HOLLYWOOD EYE MAGIC Â© Is an Instant Anti-aging Under Eye Treatment Serum. The treatment is applied in no longer than 30 seconds and full results are completed within a few minutes. The treatment is for Men and Women and lasts up to 12 hours. Our treatment serum works with all ages and skin types and can be applied under makeup. The serum is non hypo allergenic and with natural ingredients. Our product is 100 percent safe and not tested on animals.